MAPPED. The Agency
Our Story
Guiding your marketing journey
We design the route that turns marketing into real business results.
18+ years of experience in the field
History
2008-2022:
The years spent in agencies, multinational companies, national projects, and entrepreneurial initiatives all revealed the same truth: brands perform at their best when strategy and execution operate as a unified system. When structure is in place.
2022:
winsed.com marked our starting point, through a partnership with the hospitality and education consulting group, winsed.swiss. A collaboration that brought strong expertise, credibility, and solid grounding in the hospitality and education sectors.
2025:
In 2025, we chose to define our identity more clearly and to build a brand that truly reflects how we work and how we guide our clients through the process. That is how MAPPED took shape: a full-service communication agency founded by Adina Serea-Triandafil.
Agency Snapshots
Numbers
The Team
Who we are?
Mapped is a strategic partner that turns marketing into measurable outcomes: leads, bookings, and reputation.
We guide brands across the entire marketing journey. From strategy and creativity to performance, PR, and real-world brand experiences.
Our role goes beyond delivering campaigns. We design and build the full growth path of a brand.
Mapped is a boutique agency, working with a limited number of clients to ensure real strategic thinking and direct involvement in every project.
Our team brings together senior specialists with 8 to 20 years of experience in strategy, communication, creative development, SEO and performance marketing.
Adina Triandafil
Mihaela Pîrvulescu
Robert Lixandru
Andreescu Luisian
Ioana Surdu
Iulian Blidaru
Ligia Traistaru
Brand Manifesto.
How do we work?
We are an honest agency, and we’re not afraid to admit that communication today is more complex than ever before. No two projects are alike. There is no universal recipe that fits every client. And the journey from brief to objective has long stopped being a straight line.
That’s exactly why we love what we do. Every project is a new journey in which we aim to become partners and guides for our clients.
Together, we navigate the ever-restless sea of briefs, stirred by questions and uncertainties.
Then we illuminate the path to shore through research, data analysis, and strategic consultancy.
From there, we explore the roads of creativity step by step, from insight to execution. No matter how complex the route may seem, we always find the creative direction that guides us toward the desired objective.
Our journey does not end once we’ve checked off the deliverables mapped within a campaign. What follows is a monitoring phase, where we refine the route and continuously learn alongside our partners.
All of this ensures that the communication product we deliver becomes more than just a successful campaign, it becomes an experience that builds meaningful connections with those we work with.
Our Founder
& Pathfinder
“In the past 19 years, I have designed, refined, and repositioned marketing and communication paths.
I’ve been present where strategic decisions were made, from multinationals and advertising agencies to ministries, wherever brands needed voice, structure, and direction.
I’ve contributed to national campaigns in tourism and education, taught tourism marketing at universities and hospitality academies, launched and repositioned both local and international brands, navigated across industries, and connected ideas to measurable results.
When I co-founded winsed.com in 2022, relaunched in 2025 as MAPPED, I felt it was the right moment to bring together everything I had learned.
Today, I work from Brașov alongside a creative and strategic team with a global mindset, transforming briefs into clear paths toward real objectives.
MAPPED is not just a full-service communication agency. It’s a map.
For teams that want to build meaningful campaigns.
For professionals who need a trusted partner on their marketing journey.”
